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Thank You for 10 Years

(a letter from Gina)

Ten years ago we introduced zkano with a lot of hope and optimism for a different future for our small sock mill, which my parents opened in 1991. We launched with just a few styles of basic crew and athletic socks and a website with one stock photo of a cotton field and a single page of our small selection of socks.

Since that first day 10 years ago, our story has been the reason we exist. If you know about where we come from, you know that we are sock manufacturers, making our socks in a small town that was once known as “The Sock Capital of the World”.

And you also know that I started zkano because my heart was broken when most of our town’s sock mills went out of business in the mid-2000’s as outsourcing moved production overseas and thousands in our community lost their jobs as a result. I wanted to try, in some small way, to spread awareness about what was happening here.

These things inspired me  to start a business that would tell people about Fort Payne, Alabama and our town’s over-a-century long sock-making heritage. As long time sock manufacturers, I would also talk about our own struggles as a result of the textile industry moving overseas. Through my business, I wanted to shout from the rooftops about the importance of supporting Made in the USA. Because, I thought, if outsourcing is having such a huge impact on this tiny Northeast Alabama town, it’s happening to manufacturers everywhere in this country and we all need America’s help.

When I look back over the 10 years of this business, it’s hard to put into words how much it means to me that we are still here in Fort Payne making socks. To sum it up, gratitude is the one word to express what it feels like to me that we are still around.

I’m thankful that my job involves working alongside my parents every day for more than a decade, continuing our family trade that is so near to my heart. I’m thankful for each and every one of the people on our small team. The love, hard work and dedication that they bring each day to make our process and socks great is the only way we can do what we do.

And, I am so very thankful for YOU. We wouldn’t be here without your support. Because of you, we are still here making socks in America today. Thank you from the bottom of my heart for your support and kindness you have sent our way over the last decade. We truly love making our socks for you and thank you for letting us do it.

With Love and Appreciation,

Gina and all of us at zkano